The ability to spend energy on something totally unnecessary…
e.g. https://en.wikipedia.org/wiki/European_rhinoceros_beetle , the nasicornis reach.
Transfer it to the digital transformation. or should I better call it evolution – compare https://www.quora.com/Whats-the-difference-between-evolution-and-transformation “Evolution means gradual change over time. Transformation means abrupt change over time“.
Have you seen the Steve Jobs film (https://en.wikipedia.org/wiki/Steve_Jobs_(film))? When they speak about Lisa; the investors called it unimportant and not beneficial. Today it is the way how we interact with computer.
… the only important element is, that many share the same need, demand, heart taking, emotional etc.