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Monthly Archives: December 2019
Light as a quantum computer
Does polarization support developing super-fast computers Light, and its polarization (filter e.g. sunglasses), can be used to transfer information in quantum computers. Fact is, electrons have the two possible states “spin up” and “spin down”, equally expressed with |up⟩,|down⟩ or … Continue reading
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Productize Artificial Intelligence (AI)
Does AI deliver value on its own? First of all, AI is not clearly defined. OECD (link, link) defines it “as a machine-based system that can, for a given set of human-defined objectives, make predictions, recommendations, or decisions influencing real … Continue reading
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GA& GTM conceptual
In a tiny nutshell Conceptual model: Development guides: https://developers.google.com/analytics/devguides/collection/analyticsjs/pages https://developers.google.com/tag-manager/devguide Roughly explained: Google Analytics Hit types are listed externally here (primarily pageview, event) What data is per default send with which names: here (external link) Different transport mechanisms are available, … Continue reading
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Free Lunch in the Digital Economy
Digital economy has free lunch Introduction Unlike oil, data is non-rival. That means data can be used multiple times without inherently diminishing its value. Data can be duplicated and shared at a relatively low cost, so the production of data … Continue reading
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Attribution Model
Desire to understand the effect of customer touchpoints Introduction Knowing the correlation between customer journey and related conversions. Correlations that randomized, prepared experiments never respond. Lets attribute Let us begin with the subject of interest. It is the customer journey … Continue reading
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